John Deere Credit Golf & Turf Division came to us with an opportunity to get our creative juices flowing. Their goal for us to achieve was pretty basic; increase JDC’s recognition among golf course superintendents and engage the sales channel in the process. We couldn’t have had more fun with this golden nugget.

All it took was some publicity-hungry superintendents who like to show off their handiwork.

We knew from personal experience that golf course supers loved to hear, “man that course ate my lunch.” We knew they loved to make our pastime beautifully brutal. So the “18 Most Beautifully Brutal Golf Holes” contest was born.

We received hundreds of entries and a lot of media attention for John Deere Credit. Winners of the contest were featured in a beautiful calendar, posters and trade show displays. And all entries were featured on JDC’s website.

The only unfortunate thing is that we can’t play all of those Beautifully Brutal courses.