Today’s health care environment is all about outcomes.  Positive outcomes depend on everything from how sheets are folded to how heart attack victims are treated.  It is a system wide endeavor that requires everyone in the system to realize their part in providing positive outcomes for patients.

Bill Leaver, president and CEO of Iowa Health System, put positive outcomes into a mantra for the organization.  He created the vision and slogan of “Best Outcome for Every Patient Every Time” to communicate to the focus to thousands of IHS employees from the maintenance workers to the neuro surgeons.  No small task.

In collaboration with Cheri Bustos, Vice President of Corporate Communications, we developed a strategy that made Best Outcomes for Every Patient Every Time more memorable.  We distilled it into an acronym that sounds like a miracle drug…BOFEPET.

BOFEPET began showing up all over Iowa Health System’s hospitals and clinics with little explanation to generate buzz.  We followed the buzz with videos posted on the IHS intranet.  BOFEPET became part of the language and short hand for a much larger vision.

Cheri Bustos commented on our efforts by saying, “ZLR offers just the right mix of humor, message and strategy to give us what we need.  Humor in health care can be tough to pull off.  ZLR did it masterfully.”