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	<title>ZLRIGNITION What's New</title>
	<link>http://whatsnew.zlrignition.com</link>
	<description>ZLRIGNITION  is an award winning, full-service marketing communications agency. Our niches include health marketing, teen marketing, home building products and brand building. We believe your audience holds your brand. When we develop communications we put them first and our creative opinion second. That philosophy has helped drive incredible results for our clients.</description>
	<lastBuildDate>Tue, 09 Mar 2010 21:10:31 +0000</lastBuildDate>
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		<title>Social Media&#8217;s Role as Product Police</title>
		<description><![CDATA[From cars, to foot warmers, to toys, prescription drugs and any number of food products, hardly a week goes by that we don&#8217;t learn about several product recalls. In fact, the agencies that issue product recalls have never been busier. One reason &#8212; social media. In the UK, for example, the number of recalls of pharmaeutical [...]]]></description>
		<link>http://whatsnew.zlrignition.com/2010/03/social-medias-role-as-product-police/</link>
			</item>
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		<title>Best of Show for avoiding sameness</title>
		<description><![CDATA[
We&#8217;ve won a lot of Addy Awards over the years and we always feel good about them.  But it takes a lot to get us excited.  We got excited about winning a Gold National Addy for our work on JEL last year.  
This year we won Best of Show at the Des [...]]]></description>
		<link>http://whatsnew.zlrignition.com/2010/02/best-of-show-for-avoiding-sameness/</link>
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		<title>Corporate Language Creates Corporate Culture</title>
		<description><![CDATA[A major component of culture is language. When a language dies, so dies the culture and when it thrives, the culture is vibrant.
Yet, with all the talk about corporate culture, we rarely hear about corporate language. Words that have specific meaning to the company and its employees. Short hand for vision, mission and processes can [...]]]></description>
		<link>http://whatsnew.zlrignition.com/2010/02/corporate-language-creates-corporate-culture/</link>
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		<title>Tiger, Nike and Des Moines Golfers</title>
		<description><![CDATA[We thought it would be interesting to talk to a few golfers about Tiger Woods and his current situation&#8230;especially as it relates to a lucrative Nike contract. So we went to the Longview Golf Centre with a camera and a list of questions. This video is what a few golfers said about the situation. We&#8217;d [...]]]></description>
		<link>http://whatsnew.zlrignition.com/2009/12/tiger-nike-and-des-moines-golfers/</link>
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		<title>Social Smoking, Tobacco&#8217;s Next Ploy?</title>
		<description><![CDATA[A study presented at the American Public Health Association&#8217;s annual meeting, found that 11 percent of Florida high school students and 4 percent of middle school students had smoked hookah at least once.
For those of you who don&#8217;t know, a hookah is a big water pipe that is smoked socially like the one pictured in [...]]]></description>
		<link>http://whatsnew.zlrignition.com/2009/11/social-smoking-tobaccos-next-ploy/</link>
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		<title>Peer Pressure to Battle Obesity</title>
		<description><![CDATA[We brought together more than 240 middle school students from 40 schools throughout the state to motivate them to lead the battle against obesity by selling their peers on the idea that they need to eat more nutritious foods and engage in at least an hour of physical activity per day.

]]></description>
		<link>http://whatsnew.zlrignition.com/2009/11/peer-pressure-to-battle-obesity/</link>
			</item>
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		<title>Why are you following me????</title>
		<description><![CDATA[
More importantly, why should I follow you?
This Twitter thing maybe the largest bandwagon in the world.  Micro blogging about burritos, traffic jams, and mocha.  Wooohoo!
There seems to be two sides to the issue.  You love it or you think it&#8217;s the most worthless waste of time ever to hit a mobile phone.
I&#8217;ve [...]]]></description>
		<link>http://whatsnew.zlrignition.com/2009/11/why-are-you-following-me/</link>
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		<title>You know you have a problem when&#8230;.</title>
		<description><![CDATA[
You Google childhood obesity and the first image that comes up contains your logo. You can just imagine the blame every viewer of this photo places on McDonald&#8217;s. Is it McDonald&#8217;s fault? It is if they do nothing about it.
To McDonald&#8217;s credit they have taken some initiative by offering healthful substitutes to the french fries [...]]]></description>
		<link>http://whatsnew.zlrignition.com/2009/11/you-know-you-have-a-problem-when/</link>
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		<title>Grant, Horstmann Named Account Managers</title>
		<description><![CDATA[Nick Grant and Sara Horstmann have been promoted to account manager at ZLRIGNITION.]]></description>
		<link>http://whatsnew.zlrignition.com/2009/11/grant-horstmann-named-account-managers/</link>
			</item>
	<item>
		<title>To change behavior, influence thinking</title>
		<description><![CDATA[As an agency, we do a lot of work influencing personal behavior.  It&#8217;s become a specialty.  We reduce teen smoking, encourage people to seek treatment for problem gambling and substance abuse.  We encourage middle schoolers to eat healthy and exercise.  
Tomorrow I&#8217;m speaking at the 2009 Prevention Symposium put on by [...]]]></description>
		<link>http://whatsnew.zlrignition.com/2009/11/to-change-behavior-influence-thinking/</link>
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