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	<title>ZLRIGNITION What's New</title>
	<link>http://whatsnew.zlrignition.com</link>
	<description>ZLRIGNITION  is an award winning, full-service marketing communications agency. Our niches include health marketing, teen marketing, home building products and brand building. We believe your audience holds your brand. When we develop communications we put them first and our creative opinion second. That philosophy has helped drive incredible results for our clients.</description>
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		<title>Kelly Joseph Joins ZLR</title>
		<description><![CDATA[Kelly Joseph has joined ZLRIGNITION as an account manager.
 
From online marketing to managing traditional consumer and B-to-B advertising campaigns, Kelly brings a breadth of experience to help ZLRIGNITION clients achieve results. And, she knows Oprah.
 
An advertising management graduate of Drake University, Kelly has implemented advertising programs for some of the top brands in the U.S., [...]]]></description>
		<link>http://whatsnew.zlrignition.com/2012/01/kelly-joseph-joins-zlr/</link>
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		<title>Boucher Promoted to Vice President-Client Service</title>
		<description><![CDATA[ZLRIGNITION has promoted Jason Boucher to vice president of client services. 
 
Boucher, selected by the Advertising Federation of Des Moines as an Advertising Professional of the Year, will oversee the day-to-day operations of the agency’s account teams. 
 
“Jason plays a critical role in directing communications strategies that have ignited brands,” says Louis Laurent, President and [...]]]></description>
		<link>http://whatsnew.zlrignition.com/2011/05/boucher-promoted-to-vice-president-client-service/</link>
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		<title>New Newsrooms All About Brands</title>
		<description><![CDATA[Despite all you&#8217;ve heard about the shrinking of newsrooms around the country, this traditional form of journalism is enjoying a renaissance of sorts &#8212; in the corporate world.
Some are calling it brand journalism. Companies are employing and training journalists to develop stories and video about their brands, their products and their research. And they are delivering the content through Websites that [...]]]></description>
		<link>http://whatsnew.zlrignition.com/2011/05/new-newsrooms-all-about-brands/</link>
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		<title>ZLR Launches New Website for Iowa e-Health</title>
		<description><![CDATA[We recently launched a new website for the Iowa Department of Public Health (IDPH) - www.IowaeHealth.org.
Through their vision for a healthier Iowa, the IDPH formed Iowa e-Health to encourage consumers, health care providers, insurers, consumers, government and businesses to establish Iowa&#8217;s Health Information Exchange and to promote the use of electronic health records.  Across the [...]]]></description>
		<link>http://whatsnew.zlrignition.com/2011/01/zlr-launches-new-website-for-iowa-e-health/</link>
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		<title>ZLR Launches New Website for 1-800-BETS-OFF</title>
		<description><![CDATA[
In December, we launched a new website for 1-800-BETS-OFF.  If you are not familiar with the program, it was established by the Iowa Department of Public Health to reduce the harm that can be caused by problem gambling and also to educate about responsible gambling.
The new website is very simple.  It was redesigned to focus [...]]]></description>
		<link>http://whatsnew.zlrignition.com/2011/01/zlr-launches-new-website-for-1-800-bets-off/</link>
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		<title>Do you really need an app for that?</title>
		<description><![CDATA[
Smart phones are huge and mobile marketing is the current big thing  !!!  How many times have   you been told that?  Probably about as many times as you&#8217;ve been told your business is changing.  Probably about as many times as somebody has told you that social networking is an absolute must.
Nielsen predicts smart phones [...]]]></description>
		<link>http://whatsnew.zlrignition.com/2010/11/do-you-really-need-an-app-for-that/</link>
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		<title>How to determine social media&#8217;s impact on your business.</title>
		<description><![CDATA[Gotcha!  By simply reading this article you may have self identified yourself as one of the 40% of marketers who are experimenting with social metrics, learning which works best for you.  Or one of the 37% who struggle to find good ways to measure social activity and its impact.  This all according to a Forrester [...]]]></description>
		<link>http://whatsnew.zlrignition.com/2010/10/how-to-determine-social-medias-impact-on-your-business/</link>
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		<title>Record Number Enjoy the Adventure at ISU</title>
		<description><![CDATA[A record 28,682 students are enrolled at Iowa State University this fall &#8212; up 2.6 percent from the previous record set a year ago. What&#8217;s even more impressive is the gains occurred in virtually every category: Undergraduate enrollment, international student enrollment, graduate student enrollment, a record number of transfer students and the most diverse student enrollment in the [...]]]></description>
		<link>http://whatsnew.zlrignition.com/2010/09/record-number-enjoy-the-adventure-at-isu/</link>
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		<title>The Million Dollar Income Spread Gamble</title>
		<description><![CDATA[One of the biggest factors impacting Millennials is the impact of a college education and financing that education.  Study after study shows that the college graduate is likely to make a million dollars more than the non-college graduate over the course of their lifetime.
Yet this economy has millennial graduates questioning the wisdom of their decision.  [...]]]></description>
		<link>http://whatsnew.zlrignition.com/2010/08/the-million-dollar-income-spread-gamble/</link>
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		<title>Sometimes you have to sharpen your edginess</title>
		<description><![CDATA[
You’d think that a program that’s reduced teen tobacco use by nearly 40% would ooze street cred. But focus groups found that the Iowa Department of Public Health’s youth tobacco prevention program, Just Eliminate Lies (JEL), suffered from its success.Research suggested that JEL messages had credibility and a “national” quality that teens really liked. It [...]]]></description>
		<link>http://whatsnew.zlrignition.com/2010/07/sometimes-you-have-to-sharpen-your-edginess/</link>
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