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	<title>ZLRIGNITION What's New</title>
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	<link>http://whatsnew.zlrignition.com</link>
	<description>ZLRIGNITION  is an award winning, full-service marketing communications agency. Our niches include health marketing, teen marketing, home building products and brand building. We believe your audience holds your brand. When we develop communications we put them first and our creative opinion second. That philosophy has helped drive incredible results for our clients.</description>
	<pubDate>Mon, 12 Jul 2010 16:21:05 +0000</pubDate>
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		<title>Sometimes you have to sharpen your edginess</title>
		<link>http://whatsnew.zlrignition.com/2010/07/sometimes-you-have-to-sharpen-your-edginess/</link>
		<comments>http://whatsnew.zlrignition.com/2010/07/sometimes-you-have-to-sharpen-your-edginess/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 18:44:49 +0000</pubDate>
		<dc:creator>Tracy Smith</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://whatsnew.zlrignition.com/?p=747</guid>
		<description><![CDATA[
You’d think that a program that’s reduced teen tobacco use by nearly 40% would ooze street cred. But focus groups found that the Iowa Department of Public Health’s youth tobacco prevention program, Just Eliminate Lies (JEL), suffered from its success.Research suggested that JEL messages had credibility and a “national” quality that teens really liked. It [...]]]></description>
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		</item>
		<item>
		<title>Help Millennials Accomplish Life Goals</title>
		<link>http://whatsnew.zlrignition.com/2010/06/help-millennials-accomplish-life-goals/</link>
		<comments>http://whatsnew.zlrignition.com/2010/06/help-millennials-accomplish-life-goals/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 14:46:26 +0000</pubDate>
		<dc:creator>Louis Laurent</dc:creator>
		
		<category><![CDATA[Marketing Thoughts]]></category>

		<category><![CDATA[Millennial Generation]]></category>

		<category><![CDATA[Social Network Marketing]]></category>

		<category><![CDATA[millennial marketing]]></category>

		<guid isPermaLink="false">http://whatsnew.zlrignition.com/?p=723</guid>
		<description><![CDATA[
Marketing to the Millennial generation may be as simple as helping them reach their goals through your products and services.  This is a generation that seems to be motivated by an inner conscience  that guides how they want to live their lives.
It occurs to us that many businesses could benefit by looking at their products [...]]]></description>
		<wfw:commentRss>http://whatsnew.zlrignition.com/2010/06/help-millennials-accomplish-life-goals/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Social media&#8230;the difference between fishin and catchin.</title>
		<link>http://whatsnew.zlrignition.com/2010/06/social-mediathe-difference-between-fishin-and-catchin/</link>
		<comments>http://whatsnew.zlrignition.com/2010/06/social-mediathe-difference-between-fishin-and-catchin/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 22:04:15 +0000</pubDate>
		<dc:creator>Louis Laurent</dc:creator>
		
		<category><![CDATA[Case Studies]]></category>

		<category><![CDATA[Interactive]]></category>

		<category><![CDATA[Marketing Thoughts]]></category>

		<category><![CDATA[News]]></category>

		<category><![CDATA[Social Network Marketing]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Add new tag]]></category>

		<category><![CDATA[Bill Cosby]]></category>

		<guid isPermaLink="false">http://whatsnew.zlrignition.com/?p=711</guid>
		<description><![CDATA[
There&#8217;s an old axiom among fishermen that goes something like this, &#8220;Some lures are meant for catching fishermen and others for catching fish.&#8221;  Having grown up fishing, my tackle box is living proof of that truth.  Seems like the flashiest and most colorful lures never caught a thing while the rattiest, most beat up piece [...]]]></description>
		<wfw:commentRss>http://whatsnew.zlrignition.com/2010/06/social-mediathe-difference-between-fishin-and-catchin/feed/</wfw:commentRss>
		</item>
		<item>
		<title>A reluctant print media? Or the end of &#8220;free&#8221; as a business model?</title>
		<link>http://whatsnew.zlrignition.com/2010/06/a-reluctant-print-media-or-the-end-of-free-as-a-business-model/</link>
		<comments>http://whatsnew.zlrignition.com/2010/06/a-reluctant-print-media-or-the-end-of-free-as-a-business-model/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 21:41:24 +0000</pubDate>
		<dc:creator>Louis Laurent</dc:creator>
		
		<category><![CDATA[Interactive]]></category>

		<category><![CDATA[Marketing Thoughts]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Popular Science;Newsweek]]></category>

		<category><![CDATA[Wall Street Journal; Drudge Tax; Drudge Report; Wired; Apple; iPad; apps; traditional media]]></category>

		<guid isPermaLink="false">http://whatsnew.zlrignition.com/?p=697</guid>
		<description><![CDATA[We are expecting the delivery of a couple of iPads in the next day or so.  As a result, I&#8217;ve been poking around the iPad app stores looking for some content for  the wonderful device that we anticipate receiving.  Mr. Murdoch has said that the iPad will be the savior of print media as we [...]]]></description>
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		</item>
		<item>
		<title>Being Bold</title>
		<link>http://whatsnew.zlrignition.com/2010/06/being-bold/</link>
		<comments>http://whatsnew.zlrignition.com/2010/06/being-bold/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 16:03:20 +0000</pubDate>
		<dc:creator>Tracy Smith</dc:creator>
		
		<category><![CDATA[Marketing Thoughts]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://whatsnew.zlrignition.com/?p=684</guid>
		<description><![CDATA[I read the AdAge.com “Sitting Down With Five Women to Watch” piece this morning and loved hearing PepsiCo’s CMO Lauren Hobart talk about to what she attributes her success as a marketer. She says that knowing your customer “intimately well, so you feel you can trust your gut and [do] just that &#8212; trusting your [...]]]></description>
		<wfw:commentRss>http://whatsnew.zlrignition.com/2010/06/being-bold/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Social Sabotage Via Parody</title>
		<link>http://whatsnew.zlrignition.com/2010/05/social-sabotage-via-parody/</link>
		<comments>http://whatsnew.zlrignition.com/2010/05/social-sabotage-via-parody/#comments</comments>
		<pubDate>Wed, 26 May 2010 20:06:49 +0000</pubDate>
		<dc:creator>Bill Brewer</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[BP]]></category>

		<category><![CDATA[parody]]></category>

		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://whatsnew.zlrignition.com/?p=676</guid>
		<description><![CDATA[Americans love parody. If they didn&#8217;t Saturday Night Live wouldn&#8217;t have survived a single season on TV, let alone 30.
Nearly everyone who watches the program clearly understands the skits are designed to get laughs by poking fun at newsmakers often by stretching the truth. On social networking sites, however, the jokes are not always so obvious.
Twitter and Facebook have [...]]]></description>
		<wfw:commentRss>http://whatsnew.zlrignition.com/2010/05/social-sabotage-via-parody/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Jury Still Out on BP Handling of Crisis</title>
		<link>http://whatsnew.zlrignition.com/2010/05/jury-still-out-on-bp-handling-of-crisis/</link>
		<comments>http://whatsnew.zlrignition.com/2010/05/jury-still-out-on-bp-handling-of-crisis/#comments</comments>
		<pubDate>Wed, 26 May 2010 15:57:28 +0000</pubDate>
		<dc:creator>Bill Brewer</dc:creator>
		
		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[BP]]></category>

		<category><![CDATA[gulf]]></category>

		<category><![CDATA[oil]]></category>

		<category><![CDATA[oil spill]]></category>

		<guid isPermaLink="false">http://whatsnew.zlrignition.com/?p=661</guid>
		<description><![CDATA[There has been a lot said and written about BP&#8217;s public relations performance in the aftermath of the Gulf oil disaster.  Frankly, it&#8217;s premature to cast a verdict.
To the company&#8217;s credit, BP came out immediately to accept responsibility for the cleanup and made its CEO and other company experts available to the media whenever the [...]]]></description>
		<wfw:commentRss>http://whatsnew.zlrignition.com/2010/05/jury-still-out-on-bp-handling-of-crisis/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Social Sabotage &#8212; Fight It</title>
		<link>http://whatsnew.zlrignition.com/2010/05/social-sabotage-fight-it/</link>
		<comments>http://whatsnew.zlrignition.com/2010/05/social-sabotage-fight-it/#comments</comments>
		<pubDate>Wed, 19 May 2010 16:34:18 +0000</pubDate>
		<dc:creator>Bill Brewer</dc:creator>
		
		<category><![CDATA[Marketing Thoughts]]></category>

		<category><![CDATA[News]]></category>

		<category><![CDATA[Social Network Marketing]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[crisis plan]]></category>

		<category><![CDATA[facebook]]></category>

		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[twitter]]></category>

		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://whatsnew.zlrignition.com/?p=650</guid>
		<description><![CDATA[What company doesn’t have a Facebook page, a Twitter account or even a YouTube Channel? All of these can be great vehicles for conversing with customers and prospects and for building brands. They also offer easy platforms for those who want to sabotage your organization – current or former employees, disgruntled customers or people who [...]]]></description>
		<wfw:commentRss>http://whatsnew.zlrignition.com/2010/05/social-sabotage-fight-it/feed/</wfw:commentRss>
		</item>
		<item>
		<title>ZLR and Clients Earn PR Honors</title>
		<link>http://whatsnew.zlrignition.com/2010/05/zlr-and-clients-earn-pr-honors/</link>
		<comments>http://whatsnew.zlrignition.com/2010/05/zlr-and-clients-earn-pr-honors/#comments</comments>
		<pubDate>Tue, 04 May 2010 17:53:24 +0000</pubDate>
		<dc:creator>Bill Brewer</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Add new tag]]></category>

		<category><![CDATA[children's health insurance]]></category>

		<category><![CDATA[hawk-i]]></category>

		<category><![CDATA[Iowa Public Radio]]></category>

		<category><![CDATA[PRIME Awards]]></category>

		<category><![CDATA[PRSA]]></category>

		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://whatsnew.zlrignition.com/?p=631</guid>
		<description><![CDATA[ZLRIGNITION and two clients have been honored by the Central Iowa Chapter of the Public Relations Society of American for work the agency performed in 2009. 
 
The agency and Iowa Public Radio earned a Public Relations Mark of Excellence (PRIME) award of merit for the network’s 2009 Annual Report: Enhancing Connections. The award was the [...]]]></description>
		<wfw:commentRss>http://whatsnew.zlrignition.com/2010/05/zlr-and-clients-earn-pr-honors/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Social media versus traditional media&#8230;the wrong argument</title>
		<link>http://whatsnew.zlrignition.com/2010/04/social-media-versus-traditional-mediathe-wrong-argument/</link>
		<comments>http://whatsnew.zlrignition.com/2010/04/social-media-versus-traditional-mediathe-wrong-argument/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 18:52:47 +0000</pubDate>
		<dc:creator>Louis Laurent</dc:creator>
		
		<category><![CDATA[Marketing Thoughts]]></category>

		<category><![CDATA[Social Network Marketing]]></category>

		<category><![CDATA[Add new tag]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[communications]]></category>

		<category><![CDATA[des moines advertising agency]]></category>

		<category><![CDATA[des moines interactive agency]]></category>

		<category><![CDATA[des moines PR firm]]></category>

		<category><![CDATA[integrated marketing]]></category>

		<category><![CDATA[social marketing]]></category>

		<category><![CDATA[zlrignition]]></category>

		<guid isPermaLink="false">http://whatsnew.zlrignition.com/?p=625</guid>
		<description><![CDATA[There continues to be dialog about social media versus traditional media and how social replaces traditional&#8230;at least that&#8217;s from people who make their living with social media.  Traditional media advocates are silent in fear of being labeled &#8220;old school.&#8221;
We think it&#8217;s the wrong argument.  We think that social media has much more in [...]]]></description>
		<wfw:commentRss>http://whatsnew.zlrignition.com/2010/04/social-media-versus-traditional-mediathe-wrong-argument/feed/</wfw:commentRss>
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