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	<title>ZLRIGNITION What's New</title>
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	<link>http://whatsnew.zlrignition.com</link>
	<description>ZLRIGNITION  is an award winning, full-service marketing communications agency. Our niches include health marketing, teen marketing, home building products and brand building. We believe your audience holds your brand. When we develop communications we put them first and our creative opinion second. That philosophy has helped drive incredible results for our clients.</description>
	<pubDate>Wed, 15 May 2013 16:41:14 +0000</pubDate>
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		<title>ZLR Helps Iowa Health System Become UnityPoint Health</title>
		<link>http://whatsnew.zlrignition.com/2013/05/zlr-helps-iowa-health-system-become-unitypoint-health/</link>
		<comments>http://whatsnew.zlrignition.com/2013/05/zlr-helps-iowa-health-system-become-unitypoint-health/#comments</comments>
		<pubDate>Wed, 15 May 2013 16:41:13 +0000</pubDate>
		<dc:creator>Bill Brewer</dc:creator>
		
		<category><![CDATA[Case Studies]]></category>

		<category><![CDATA[Interactive]]></category>

		<category><![CDATA[Marketing Thoughts]]></category>

		<category><![CDATA[News]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://whatsnew.zlrignition.com/?p=1066</guid>
		<description><![CDATA[Rebranding is a huge undertaking for any  organization. Imagine the complexities of rebranding a $3 billion  organization with 24,000 employees, over 280 medical clinics,  relationships with 29 affiliated and rural hospitals and six home health  care businesses. Consider also the brand needed to tell the story of an  organization that [...]]]></description>
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		<item>
		<title>Meet Amber Alley, Account Manager</title>
		<link>http://whatsnew.zlrignition.com/2012/11/meet-amber-alley-account-manager/</link>
		<comments>http://whatsnew.zlrignition.com/2012/11/meet-amber-alley-account-manager/#comments</comments>
		<pubDate>Tue, 13 Nov 2012 13:49:35 +0000</pubDate>
		<dc:creator>Bill Brewer</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://whatsnew.zlrignition.com/?p=979</guid>
		<description><![CDATA[


Amber Alley has joined ZLRIGNITION as an account manager.
“Amber brings a breadth of experience that includes online marketing, financial services and agency expertise that will serve ZLR clients extremely well,” says Louis Laurent, president and CEO.
Before joining ZLRIGNITION, Alley worked for Sigler Companies where she served as a relationship manager. She also handled public relations [...]]]></description>
		<wfw:commentRss>http://whatsnew.zlrignition.com/2012/11/meet-amber-alley-account-manager/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Autumn Moore Joins ZLR</title>
		<link>http://whatsnew.zlrignition.com/2012/11/autumn-moore-joins-zlr-2/</link>
		<comments>http://whatsnew.zlrignition.com/2012/11/autumn-moore-joins-zlr-2/#comments</comments>
		<pubDate>Tue, 13 Nov 2012 13:42:57 +0000</pubDate>
		<dc:creator>Bill Brewer</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://whatsnew.zlrignition.com/?p=959</guid>
		<description><![CDATA[
Autumn Moore has joined ZLRIGNITION as a videographer. 
 “Autumn’s talent and experience fulfills a growing need for clients to take advantage video to deliver messages to internal audiences and to customers,” says Louis Laurent, president and CEO.
 A recent Journalism and Mass Communication graduate from Drake University, Moore has worked as a videographer for [...]]]></description>
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		<item>
		<title>Amber Alley Joins ZLR</title>
		<link>http://whatsnew.zlrignition.com/2012/11/amber-alley-joins-zlr/</link>
		<comments>http://whatsnew.zlrignition.com/2012/11/amber-alley-joins-zlr/#comments</comments>
		<pubDate>Mon, 12 Nov 2012 18:09:52 +0000</pubDate>
		<dc:creator>Bill Brewer</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://whatsnew.zlrignition.com/?p=968</guid>
		<description><![CDATA[
]]></description>
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		</item>
		<item>
		<title>Autumn Moore Joins ZLR</title>
		<link>http://whatsnew.zlrignition.com/2012/11/autumn-moore-joins-zlr/</link>
		<comments>http://whatsnew.zlrignition.com/2012/11/autumn-moore-joins-zlr/#comments</comments>
		<pubDate>Fri, 02 Nov 2012 19:41:58 +0000</pubDate>
		<dc:creator>Bill Brewer</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://whatsnew.zlrignition.com/?p=962</guid>
		<description><![CDATA[

Autumn Moore has joined
ZLRIGNITION as a videographer. 


&#160;


“Autumn’s talent and
experience fulfills a growing need for clients to take advantage video to
deliver messages to internal audiences and to customers,” says Louis Laurent,
president and CEO.


&#160;


A recent Journalism and
Mass Communication graduate from Drake University, Moore has worked as a
videographer for Prairie Meadow Racetrack and Casino, Lutheran Hour Ministries
of [...]]]></description>
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		<title>ZLRIGNITION Wins National Silver ADDY</title>
		<link>http://whatsnew.zlrignition.com/2012/06/zlrignition-wins-national-silver-addy/</link>
		<comments>http://whatsnew.zlrignition.com/2012/06/zlrignition-wins-national-silver-addy/#comments</comments>
		<pubDate>Wed, 06 Jun 2012 22:11:34 +0000</pubDate>
		<dc:creator>Bill Brewer</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[American Advertising Federation]]></category>

		<category><![CDATA[des moines advertising agency]]></category>

		<category><![CDATA[Iowa Department of Public Health]]></category>

		<category><![CDATA[social marketing]]></category>

		<guid isPermaLink="false">http://whatsnew.zlrignition.com/?p=947</guid>
		<description><![CDATA[The American Advertising Federation has awarded a national Silver ADDY to ZLRIGNITION for Bottle Caps, a mixed-media campaign to prevent underage drinking created for the Iowa Department of Public Health (IDPH). 
 
The Bottle Caps campaign exposes the risks of underage drinking by showing bottle caps imprinted with the most important facets of life &#8212; friends, [...]]]></description>
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		</item>
		<item>
		<title>Happy Birthday ZLR</title>
		<link>http://whatsnew.zlrignition.com/2012/06/happy-birthday-zlr/</link>
		<comments>http://whatsnew.zlrignition.com/2012/06/happy-birthday-zlr/#comments</comments>
		<pubDate>Fri, 01 Jun 2012 16:44:02 +0000</pubDate>
		<dc:creator>Bill Brewer</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[branding]]></category>

		<category><![CDATA[des moines advertising agency]]></category>

		<category><![CDATA[Iowa advertising agency]]></category>

		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[social marketing]]></category>

		<guid isPermaLink="false">http://whatsnew.zlrignition.com/?p=943</guid>
		<description><![CDATA[Twenty-five years may not seem like a long time, unless you&#8217;re in the advertising agency business. Few agencies survive that long, even fewer stay profitable year after year. Current clients, staff and former employees helped ZLRIGNITION  celebrates both at the DesMoines Golf and Country Club on Saturday, June 2.
When Louie Laurent, Jim Richardson and Kent Zimmerman founded [...]]]></description>
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		</item>
		<item>
		<title>Corporate Reputation Matters a Lot</title>
		<link>http://whatsnew.zlrignition.com/2012/02/corporate-reputation-matters-a-lot/</link>
		<comments>http://whatsnew.zlrignition.com/2012/02/corporate-reputation-matters-a-lot/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 16:26:16 +0000</pubDate>
		<dc:creator>Bill Brewer</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Add new tag]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[branding]]></category>

		<category><![CDATA[communications]]></category>

		<category><![CDATA[Iowa advertising agency]]></category>

		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://whatsnew.zlrignition.com/?p=930</guid>
		<description><![CDATA[Sixty percent of Americans believe the reputations of American corporations declined in 2011, with financial services firms leading the decline. However, the Harris Interactive survey of 17,000 consumers also found that brands that project innovation, like Apple, Google and Amazon.com, and brands like GM and Toyota that have turn their fortunes around have been gaining in public esteem. BP&#8217;s image also [...]]]></description>
		<wfw:commentRss>http://whatsnew.zlrignition.com/2012/02/corporate-reputation-matters-a-lot/feed/</wfw:commentRss>
		</item>
		<item>
		<title>ZLR Wins Six ADDYs</title>
		<link>http://whatsnew.zlrignition.com/2012/02/zlr-wins-six-addys/</link>
		<comments>http://whatsnew.zlrignition.com/2012/02/zlr-wins-six-addys/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 22:40:20 +0000</pubDate>
		<dc:creator>Bill Brewer</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Video]]></category>

		<category><![CDATA[ADDY]]></category>

		<category><![CDATA[Binge drinking]]></category>

		<category><![CDATA[central vacuum]]></category>

		<category><![CDATA[Iowa Public Radio]]></category>

		<guid isPermaLink="false">http://whatsnew.zlrignition.com/?p=912</guid>
		<description><![CDATA[It&#8217;s great to have our work honored by our peers. Better yet when that work helps prevent underage drinking, offers consumers a solution to remove allergens from the home or helps public radio better serve its listeners throughout the state.
ZLRIGNITION was honored this past weekend with six ADDY Awards by the American Advertising Federation of Des Moines for work [...]]]></description>
		<wfw:commentRss>http://whatsnew.zlrignition.com/2012/02/zlr-wins-six-addys/feed/</wfw:commentRss>
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		<item>
		<title>Kelly Joseph Joins ZLR</title>
		<link>http://whatsnew.zlrignition.com/2012/01/kelly-joseph-joins-zlr/</link>
		<comments>http://whatsnew.zlrignition.com/2012/01/kelly-joseph-joins-zlr/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 22:38:19 +0000</pubDate>
		<dc:creator>Bill Brewer</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://whatsnew.zlrignition.com/?p=899</guid>
		<description><![CDATA[Kelly Joseph has joined ZLRIGNITION as an account manager.
 
From online marketing to managing traditional consumer and B-to-B advertising campaigns, Kelly brings a breadth of experience to help ZLRIGNITION clients achieve results. And, she knows Oprah.
 
An advertising management graduate of Drake University, Kelly has implemented advertising programs for some of the top brands in the U.S., [...]]]></description>
		<wfw:commentRss>http://whatsnew.zlrignition.com/2012/01/kelly-joseph-joins-zlr/feed/</wfw:commentRss>
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