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	<title>ZLRIGNITION What's New</title>
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	<link>http://whatsnew.zlrignition.com</link>
	<description>ZLRIGNITION  is an award winning, full-service marketing communications agency. Our niches include health marketing, teen marketing, home building products and brand building. We believe your audience holds your brand. When we develop communications we put them first and our creative opinion second. That philosophy has helped drive incredible results for our clients.</description>
	<pubDate>Tue, 09 Mar 2010 21:10:31 +0000</pubDate>
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		<title>Social Media&#8217;s Role as Product Police</title>
		<link>http://whatsnew.zlrignition.com/2010/03/social-medias-role-as-product-police/</link>
		<comments>http://whatsnew.zlrignition.com/2010/03/social-medias-role-as-product-police/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 21:03:01 +0000</pubDate>
		<dc:creator>Bill Brewer</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[Social Network Marketing]]></category>

		<category><![CDATA[recall]]></category>

		<category><![CDATA[toyota]]></category>

		<guid isPermaLink="false">http://whatsnew.zlrignition.com/?p=581</guid>
		<description><![CDATA[From cars, to foot warmers, to toys, prescription drugs and any number of food products, hardly a week goes by that we don&#8217;t learn about several product recalls. In fact, the agencies that issue product recalls have never been busier. One reason &#8212; social media. In the UK, for example, the number of recalls of pharmaeutical [...]]]></description>
		<wfw:commentRss>http://whatsnew.zlrignition.com/2010/03/social-medias-role-as-product-police/feed/</wfw:commentRss>
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		<item>
		<title>Best of Show for avoiding sameness</title>
		<link>http://whatsnew.zlrignition.com/2010/02/best-of-show-for-avoiding-sameness/</link>
		<comments>http://whatsnew.zlrignition.com/2010/02/best-of-show-for-avoiding-sameness/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 19:39:28 +0000</pubDate>
		<dc:creator>Louis Laurent</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Chrysler]]></category>

		<category><![CDATA[Des Moines Addy Awards]]></category>

		<category><![CDATA[des moines advertising agency]]></category>

		<category><![CDATA[des moines interactive agency]]></category>

		<category><![CDATA[des moines PR firm]]></category>

		<category><![CDATA[Dodge]]></category>

		<category><![CDATA[Iowa advertising agency]]></category>

		<category><![CDATA[kansas city advertising agency]]></category>

		<category><![CDATA[Kansas City Interactive Agency]]></category>

		<category><![CDATA[Stew Hansen]]></category>

		<guid isPermaLink="false">http://whatsnew.zlrignition.com/?p=559</guid>
		<description><![CDATA[
We&#8217;ve won a lot of Addy Awards over the years and we always feel good about them.  But it takes a lot to get us excited.  We got excited about winning a Gold National Addy for our work on JEL last year.  
This year we won Best of Show at the Des [...]]]></description>
		<wfw:commentRss>http://whatsnew.zlrignition.com/2010/02/best-of-show-for-avoiding-sameness/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Corporate Language Creates Corporate Culture</title>
		<link>http://whatsnew.zlrignition.com/2010/02/corporate-language-creates-corporate-culture/</link>
		<comments>http://whatsnew.zlrignition.com/2010/02/corporate-language-creates-corporate-culture/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 15:40:22 +0000</pubDate>
		<dc:creator>Louis Laurent</dc:creator>
		
		<category><![CDATA[Marketing Thoughts]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Add new tag]]></category>

		<category><![CDATA[Bill Leaver]]></category>

		<category><![CDATA[Corporate culture]]></category>

		<category><![CDATA[corporate language]]></category>

		<category><![CDATA[des moines advertising agency]]></category>

		<category><![CDATA[health care]]></category>

		<category><![CDATA[healthcare]]></category>

		<category><![CDATA[Iowa advertising agency]]></category>

		<category><![CDATA[Iowa Health System]]></category>

		<category><![CDATA[Kansas City Interactive Agency]]></category>

		<category><![CDATA[vision]]></category>

		<guid isPermaLink="false">http://whatsnew.zlrignition.com/?p=553</guid>
		<description><![CDATA[A major component of culture is language. When a language dies, so dies the culture and when it thrives, the culture is vibrant.
Yet, with all the talk about corporate culture, we rarely hear about corporate language. Words that have specific meaning to the company and its employees. Short hand for vision, mission and processes can [...]]]></description>
		<wfw:commentRss>http://whatsnew.zlrignition.com/2010/02/corporate-language-creates-corporate-culture/feed/</wfw:commentRss>
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		<title>Tiger, Nike and Des Moines Golfers</title>
		<link>http://whatsnew.zlrignition.com/2009/12/tiger-nike-and-des-moines-golfers/</link>
		<comments>http://whatsnew.zlrignition.com/2009/12/tiger-nike-and-des-moines-golfers/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 16:20:36 +0000</pubDate>
		<dc:creator>Louis Laurent</dc:creator>
		
		<category><![CDATA[Marketing Thoughts]]></category>

		<category><![CDATA[News]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Video]]></category>

		<category><![CDATA[account planning]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[brand planning]]></category>

		<category><![CDATA[communications]]></category>

		<category><![CDATA[des moines advertising agency]]></category>

		<category><![CDATA[des moines interactive agency]]></category>

		<category><![CDATA[des moines PR firm]]></category>

		<category><![CDATA[golf]]></category>

		<category><![CDATA[golfers]]></category>

		<category><![CDATA[Iowa advertising agency]]></category>

		<category><![CDATA[kansas city advertising agency]]></category>

		<category><![CDATA[Kansas City Interactive Agency]]></category>

		<category><![CDATA[marketing communications]]></category>

		<category><![CDATA[marketing plans]]></category>

		<category><![CDATA[Nike]]></category>

		<category><![CDATA[Tiger Woods]]></category>

		<category><![CDATA[ZLR]]></category>

		<guid isPermaLink="false">http://whatsnew.zlrignition.com/?p=543</guid>
		<description><![CDATA[We thought it would be interesting to talk to a few golfers about Tiger Woods and his current situation&#8230;especially as it relates to a lucrative Nike contract. So we went to the Longview Golf Centre with a camera and a list of questions. This video is what a few golfers said about the situation. We&#8217;d [...]]]></description>
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		</item>
		<item>
		<title>Social Smoking, Tobacco&#8217;s Next Ploy?</title>
		<link>http://whatsnew.zlrignition.com/2009/11/social-smoking-tobaccos-next-ploy/</link>
		<comments>http://whatsnew.zlrignition.com/2009/11/social-smoking-tobaccos-next-ploy/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 17:01:51 +0000</pubDate>
		<dc:creator>Louis Laurent</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[advertising agency]]></category>

		<category><![CDATA[des moines advertising agency]]></category>

		<category><![CDATA[des moines interactive agency]]></category>

		<category><![CDATA[des moines PR firm]]></category>

		<category><![CDATA[economy]]></category>

		<category><![CDATA[health marketing]]></category>

		<category><![CDATA[interactive]]></category>

		<category><![CDATA[internet]]></category>

		<category><![CDATA[Iowa advertising agency]]></category>

		<category><![CDATA[kansas city advertising agency]]></category>

		<category><![CDATA[marketing communications]]></category>

		<category><![CDATA[social marketing]]></category>

		<category><![CDATA[Teen Marketing]]></category>

		<category><![CDATA[tobacco use prevention and control]]></category>

		<guid isPermaLink="false">http://whatsnew.zlrignition.com/?p=504</guid>
		<description><![CDATA[A study presented at the American Public Health Association&#8217;s annual meeting, found that 11 percent of Florida high school students and 4 percent of middle school students had smoked hookah at least once.
For those of you who don&#8217;t know, a hookah is a big water pipe that is smoked socially like the one pictured in [...]]]></description>
		<wfw:commentRss>http://whatsnew.zlrignition.com/2009/11/social-smoking-tobaccos-next-ploy/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Peer Pressure to Battle Obesity</title>
		<link>http://whatsnew.zlrignition.com/2009/11/peer-pressure-to-battle-obesity/</link>
		<comments>http://whatsnew.zlrignition.com/2009/11/peer-pressure-to-battle-obesity/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 17:00:45 +0000</pubDate>
		<dc:creator>Bill Brewer</dc:creator>
		
		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[Social Network Marketing]]></category>

		<category><![CDATA[Teen Marketing]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Add new tag]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[Charlie Wittmack]]></category>

		<category><![CDATA[dairy]]></category>

		<category><![CDATA[des moines advertising agency]]></category>

		<category><![CDATA[des moines interactive agency]]></category>

		<category><![CDATA[Extension]]></category>

		<category><![CDATA[facebook]]></category>

		<category><![CDATA[Iowa advertising agency]]></category>

		<category><![CDATA[Iowa State University]]></category>

		<category><![CDATA[Kansas City Interactive Agency]]></category>

		<category><![CDATA[marketing communications]]></category>

		<category><![CDATA[Net Generation]]></category>

		<category><![CDATA[obesity]]></category>

		<category><![CDATA[social marketing]]></category>

		<category><![CDATA[street marketing]]></category>

		<category><![CDATA[Tim Dwight]]></category>

		<guid isPermaLink="false">http://whatsnew.zlrignition.com/?p=503</guid>
		<description><![CDATA[We brought together more than 240 middle school students from 40 schools throughout the state to motivate them to lead the battle against obesity by selling their peers on the idea that they need to eat more nutritious foods and engage in at least an hour of physical activity per day.

]]></description>
		<wfw:commentRss>http://whatsnew.zlrignition.com/2009/11/peer-pressure-to-battle-obesity/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Why are you following me????</title>
		<link>http://whatsnew.zlrignition.com/2009/11/why-are-you-following-me/</link>
		<comments>http://whatsnew.zlrignition.com/2009/11/why-are-you-following-me/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 19:06:52 +0000</pubDate>
		<dc:creator>Louis Laurent</dc:creator>
		
		<category><![CDATA[Interactive]]></category>

		<category><![CDATA[Social Network Marketing]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[des moines advertising agency]]></category>

		<category><![CDATA[des moines interactive agency]]></category>

		<category><![CDATA[Kansas City Interactive Agency]]></category>

		<category><![CDATA[marketing communications]]></category>

		<category><![CDATA[Net Generation]]></category>

		<category><![CDATA[twitter]]></category>

		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://whatsnew.zlrignition.com/?p=494</guid>
		<description><![CDATA[
More importantly, why should I follow you?
This Twitter thing maybe the largest bandwagon in the world.  Micro blogging about burritos, traffic jams, and mocha.  Wooohoo!
There seems to be two sides to the issue.  You love it or you think it&#8217;s the most worthless waste of time ever to hit a mobile phone.
I&#8217;ve [...]]]></description>
		<wfw:commentRss>http://whatsnew.zlrignition.com/2009/11/why-are-you-following-me/feed/</wfw:commentRss>
		</item>
		<item>
		<title>You know you have a problem when&#8230;.</title>
		<link>http://whatsnew.zlrignition.com/2009/11/you-know-you-have-a-problem-when/</link>
		<comments>http://whatsnew.zlrignition.com/2009/11/you-know-you-have-a-problem-when/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 21:59:27 +0000</pubDate>
		<dc:creator>Louis Laurent</dc:creator>
		
		<category><![CDATA[Marketing Thoughts]]></category>

		<category><![CDATA[Social Network Marketing]]></category>

		<category><![CDATA[Teen Marketing]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[branding]]></category>

		<category><![CDATA[childhood obesity]]></category>

		<category><![CDATA[des moines advertising agency]]></category>

		<category><![CDATA[des moines PR firm]]></category>

		<category><![CDATA[facebook]]></category>

		<category><![CDATA[health and wellness]]></category>

		<category><![CDATA[interactive]]></category>

		<category><![CDATA[kansas city advertising agency]]></category>

		<category><![CDATA[Kansas City Interactive Agency]]></category>

		<category><![CDATA[marketing communications]]></category>

		<category><![CDATA[marketing plans]]></category>

		<category><![CDATA[McDonald's]]></category>

		<category><![CDATA[McDonald's Hamburgers]]></category>

		<category><![CDATA[social marketing]]></category>

		<category><![CDATA[teens]]></category>

		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://whatsnew.zlrignition.com/?p=480</guid>
		<description><![CDATA[
You Google childhood obesity and the first image that comes up contains your logo. You can just imagine the blame every viewer of this photo places on McDonald&#8217;s. Is it McDonald&#8217;s fault? It is if they do nothing about it.
To McDonald&#8217;s credit they have taken some initiative by offering healthful substitutes to the french fries [...]]]></description>
		<wfw:commentRss>http://whatsnew.zlrignition.com/2009/11/you-know-you-have-a-problem-when/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Grant, Horstmann Named Account Managers</title>
		<link>http://whatsnew.zlrignition.com/2009/11/grant-horstmann-named-account-managers/</link>
		<comments>http://whatsnew.zlrignition.com/2009/11/grant-horstmann-named-account-managers/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 20:55:42 +0000</pubDate>
		<dc:creator>Bill Brewer</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[Social Network Marketing]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Drake University]]></category>

		<category><![CDATA[Iowa State University]]></category>

		<category><![CDATA[JEL]]></category>

		<category><![CDATA[media]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[street marketing]]></category>

		<category><![CDATA[ZLR]]></category>

		<category><![CDATA[zlrignition]]></category>

		<guid isPermaLink="false">http://whatsnew.zlrignition.com/?p=465</guid>
		<description><![CDATA[Nick Grant and Sara Horstmann have been promoted to account manager at ZLRIGNITION.]]></description>
		<wfw:commentRss>http://whatsnew.zlrignition.com/2009/11/grant-horstmann-named-account-managers/feed/</wfw:commentRss>
		</item>
		<item>
		<title>To change behavior, influence thinking</title>
		<link>http://whatsnew.zlrignition.com/2009/11/to-change-behavior-influence-thinking/</link>
		<comments>http://whatsnew.zlrignition.com/2009/11/to-change-behavior-influence-thinking/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 18:53:47 +0000</pubDate>
		<dc:creator>Louis Laurent</dc:creator>
		
		<category><![CDATA[Marketing Thoughts]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Add new tag]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[branding]]></category>

		<category><![CDATA[des moines advertising agency]]></category>

		<category><![CDATA[integrated marketing]]></category>

		<category><![CDATA[Iowa advertising agency]]></category>

		<category><![CDATA[Kansas City Interactive Agency]]></category>

		<category><![CDATA[marketing communications]]></category>

		<category><![CDATA[Net Generation]]></category>

		<category><![CDATA[social marketing]]></category>

		<category><![CDATA[Social Network Marketing]]></category>

		<category><![CDATA[teens]]></category>

		<category><![CDATA[zlrignition]]></category>

		<guid isPermaLink="false">http://whatsnew.zlrignition.com/?p=460</guid>
		<description><![CDATA[As an agency, we do a lot of work influencing personal behavior.  It&#8217;s become a specialty.  We reduce teen smoking, encourage people to seek treatment for problem gambling and substance abuse.  We encourage middle schoolers to eat healthy and exercise.  
Tomorrow I&#8217;m speaking at the 2009 Prevention Symposium put on by [...]]]></description>
		<wfw:commentRss>http://whatsnew.zlrignition.com/2009/11/to-change-behavior-influence-thinking/feed/</wfw:commentRss>
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