ZLRIGNITION has promoted Jason Boucher to vice president of client services.

Boucher, selected by the Advertising Federation of Des Moines as an Advertising Professional of the Year, will oversee the day-to-day operations of the agency’s account teams.

“Jason plays a critical role in directing communications strategies that have ignited brands,” says Louis Laurent, President and CEO. “His expanded role will contribute significantly to our clients’ success.”

He returned to the agency in 2005 as an Account Manger and Account Supervisor and has worked on the agency’s largest accounts.

Boucher served as a media buyer for ZLRIGNITION from 2000 to 2002 then returned to school to obtain a Master of Science degree in Journalism and Mass Communication from Iowa State University. While seeking his masters, Jason served as an instructor of Advanced Advertising Campaigns and mentored a group of 17 Iowa State students in a national student advertising competition.