More importantly, why should I follow you?

This Twitter thing maybe the largest bandwagon in the world. Micro blogging about burritos, traffic jams, and mocha. Wooohoo!

There seems to be two sides to the issue. You love it or you think it’s the most worthless waste of time ever to hit a mobile phone.

I’ve been getting follow notices from the strangest places. A grocery store twenty miles away from me. A convenience store chain. A fishing guide in Florida. Even a competing ad agency! Okay, I admit I follow them.

I appreciate their belief that I have something intelligent to say in 140 characters, but do they really expect me to reciprocate? Where’s the strategy? Where’s the cross promotion? Where’s your boss?

Social media is a great way to “socialize your brand” and it’s also a great way to waste your time and to look silly. Have a strategy? Answer the question, “Why should anyone follow me?”
If you have an answer to that question, use it in your bio…maybe even your name. If the answer is “Great deals at the grocery store!” maybe I’ll follow to see how great your deals are. But if your answer is, “Because I’m trying to use social media so I don’t have to spend any money!” don’t waste my time.