Would you be surprised if I said “themselves?’

Try this the next time you’re stuck in a dark room with a computer.  Go to a marketing communications blog.  There are some good ones and they’re easy to find.  Read a post and then read the comments.  Now, click on the commenter.

Away you go to the commenter’s blog.  And you find out that the commenter is another blogger trying to get traffic to their blog because if they get traffic they are self affirmed.  I admit.  Traffic is good.  But in the clamor to get traffic too often marketers forget that it’s only the right traffic that counts.  That’s what blog consultants do, they blog about blogging.  They blog about why your business should blog.  They blog about how to get traffic.  How to nurture a community.

Here’s the problem.  They’re trying to make money on clients who pay.  Not other bloggers who don’t.  So while they inflate their traffic numbers in hopes of selling advertising, acquiring clients or finding self publishing fame, they’re fooling themselves but making themselves look like experts because they have a long list of comments…though usually from other bloggers.  It’s a silly circle.

So why are we doing this blog?  Two reasons really.  One, if you’re a client, maybe we give you some food for thought.  Two, if you’re not a client, you’ll get an idea of how we think and maybe you’ll someday accept our invitation for a date to get to know each other.

So if you are a blogger visiting our humble blog, please comment away.  If you’re a client, thanks for letting us help your business prosper.  If you’re not yet our client, come back often.