Post by Nick Grant

Facebook and Myspace dominate social networking, but the emergence of African-American social networking sites proves the importance of appealing to different cultural views and values in creating communities.

There are 22 million African-American Internet users. Sites like BlackPlanet.com, MinoritySpace.com, and AfricanAmericanOpinion.com, which market directly to African-Americans, though they are not exclusive to them, have become extremely popular among African-Americans. For instance, BlackPlanet, has over 20 million users, 10 million monthly visits, and ranks highest amongst minority-driven social networking sites according to Compete Stats.

There are many commonalities and differences the African-American community.  It is, in fact, highly segmented. Social networking sites are attempting to get deep in the African-American culture by creating online subdivisions and communities within the community. Sites generally target things African-Americans are most passionate about. The urban lifestyle is a big, as is hip-hop/rap music, clothing, and cars.  Another large target is African-American owned businesses. In essence, the virtual African-American community mirrors the actual.

Niche-specific social networking sites are great ways to establish your product. They provide opportunities to target a very specific groups, something that is difficult to do with traditional advertising.  African-American social networks give you the chance to become a staple in the African-American community.