From a marketer’s standpoint, Google Analytics is more fun than just about anything I can think of…well maybe not but it’s pretty fun.  We have been working with it for sometime now tracking web traffic and AdWord results.  I must admit, I’m addicted.

It’s a perverse thrill to make an AdWord tweak and see the click through rate for one of our clients go up.  Or to watch the web visit trend line spike the same day a new television commercial breaks and then watch it continue to climb as the media plan kicks in to full fury.  Or to know that someone you don’t know in Middletown is reading your blog.

Google Analytics gives marketers the ability to work real time and that ability is tremendously powerful.  The metrics in provides allow us to track, refine and report real results.  We know when we do something that works and when something doesn’t work.  That saves time and more importantly makes every dollar our clients spend more effective.