In cataclysmic economic conditions, the mouse beats the dinosaur most times.  It’s the classic big machine, small brain versus the big brain, small machine battle.  The larger the company, the more difficult it is for that company to be nimble enough to adapt to challenging economic times.  It’s the plight of the dinosaur.  Too big, too slow to adapt.  Too much invested in the status quo to change.  After the asteroid hit the earth, it was a mouse-like creature that survived.  It had a higher brain to body weight ratio.  It adapted, survived and evolved.  In times of plenty, a big machine can look attractive, but when you face big challenges, look to the big brain, small machine to help you thrive.